The Palmetto Insider

The blog of the South Carolina Policy Council

State-Sponsored Vs. Private Sector Advertising

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Sometimes it’s the little things  that government does that show, well, that they just don’t know what they are doing. Take the latest GM ad, remembering that GM is now a government-run company.

This is General Motors most recent television spot:

This ad could have been shot in 1950 before computers even existed.

Now, let’s see what Toyota and Audi produced:

I’m no marketing executive, but I think it’s pretty obvious which advertisement is more creative and likely to drive consumers to dealerships.

As the Policy Council has written, state-funded advertising marketing, economic development – the whole shebang – will never be as good as what the private sector can provide.  Just look at the Palmettovore campaign.

South Carolina designated $10 million in the FY 2010 budget to destination specific tourism marketing. The federal government may be creating a $400 million “Fannie Travel” — as Sen. Jim DeMint called it — to promote travel to the U.S.

Advertising does not fall under the domain of essential government functions. Just another reason why the government should not be bailing out private companies, and why government ownership will only further drive these companies into the red.

The economy, and South Carolinians, would be better off if that money were back in the hands of individual companies, leaving the industries themselves to generate the most effective advertising.

After all, would you rather see the GM commercial, or the ones by Toyota and Audi?

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Written by Geoff Pallay

October 5, 2009 at 1:28 pm

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